2024, new markets, new countries and other successes

In 2024 Roots Divino 0% alc Vermouths and Roots Craft Liqueurs had some major successes, with many more to come ! We received very important awards, entered 10 (!) new markets and we enjoyed some good press. And already 2025 will kick in with major breakthroughs, so stay tuned ! 


Below some of our important news within 2024:

1. Awards

We received:
- Roots Divino, the Best Non Alcoholic Spirit in the US for 2024 !
- Word's Alcohol Free Awards

In February 2024 we presented and won at the main stage of the most prestigious Spirits conference in the US, the Wine & Spirits Wholesalers Association of America conference, WSWA Access Live 2024 in Las Vegas.

 

We also won a Gold and a silver at the World’s Alcohol Free awards in the UK. Below our last awards:

– Best Non Alcoholic Spirit in the US 2024

– Double Gold in the Taste Competition of WSWA

– Winner in the innovation category at the Brand Battle

– Gold & Silver World’s AF awards

– Silver World’s AF awards

2. New Markets

In 2024 we entered:
- 5 new markets in the US
- 5 new countries in Europe

We launched Roots in 5 new US states:

– Colorado with Estate Brands

– New Jersey with Allied Beverage Group

– Oregon with PDX Wines

– Pennsylvania with Galli Beer 

– Florida with Pompia Inc

and new distributors in 5 countries in Europe:

– In Italy we switched to the biggest independent distributor, Vellier SpA 

– The Netherlands with the prime NA chain, World Of Nix

– Spain with Sense Barcelona 

– Poland with Beztrosko Drinks

– Portugal with The Other Bottle 

3. Press

- We were featured in some of the most influential US F&B media

Some of the most prestigious publications in the US like Vinepair, Food & Wine and Seven Fifty included Roots Divino among their best NA selections for 2024.

– SevenFifty: The 10 Best Non-Alcoholic Drinks According to Retailers

– VinePair: The 24 Best Non-Alcoholic Spirits for 2024

– Food & Wine: 5 Non-Alcoholic Aperitifs For When You Need a Break from Booze

– Food & Wine: The Best Non-Alcoholic Drinks Brands According to Bartenders

4. The First US 0% alc Cocktail Competition

Roots Divino was part of the first non alcoholic competition in the US! The final will take place in January 2025, so patience until then!
Partnered with Mindful Drinking Festival and Derek Brown, Shopify, Roots Divino, Fluère, and other leading brands, the competition celebrates mindful drinking and proves that fun doesn’t require alcohol.

2025 is coming in with two breakthroughs, to be announced soon, so stay tuned !