In the middle of 2013, two brothers inspired by our roots in the oldest distillery in Greece, we went “back to the roots” & based on old traditional liqueur recipes and unique rare ingredients from around Greece, created a new family of four premium liqueurs: Roots.
Roots are handcrafted, based on age-old herbal remedies, a family legacy of distilling dating back to 1850, and the 100% natural, native ingredients of Greece. They take us “back to the Roots” of No & Low alc. Spirits: simple, easy to understand and enjoy, natural, with a rich heritage and unique in the world ingredients
Throughout the years we have worked with many talented brand ambassadors and performed many activations, bar takeovers and presentations.
Our first brand ambassador was the italian maestro Gabriele Manfredi, from Oriole London. In NY we were working with el cantinero, Hector VIdela from Bathtub Gin and in New England with Dimitrios Zahariadis. In London Gabriele was succeeded by Mihai Ostafi, once more from Oriole Bar.
We currently cooperate with many top bartenders in our active markets, for trainings, tastings and cocktail development programs.
Roots Spirits has been distinguished among the most promising greek start ups and are distributed already in more than 15 markets. Roots are already present in the cocktail menus of some the best bars in the world and are part of the upcoming new wave of craft liqueurs.
We have received various awards over the years. Our most recent and most important one is the best in Show Non Alcoholic Spirit, at the Wine & Spirits Wholesalers Association of America (WSWA) in Las Vegas in February 2024!
Best Non Alcoholic Spirit 2024
– WSWA Las Vegas
We have done many cocktail competitions around the world, and planning to do more. We met many friends that have shared their stories and connected their roots with ours!
Some of these include our UK – ITALY – FRANCE Back to the Roots Cocktail Competition 2019, the ROOTS US Cocktail Competition in 2018, the UK Cocktail Competition in 2017 and ITALY Know your Roots Competition in 2016. Last but not least our home market, Greece NOLO competition in 2022.
You can also meet us around the world in the various events we take part in! Some of our last events include:
• WSWA Las Vegas 2024
• Mindful Drinking Festival DC 2024
• BAR CONVENT BROOKLYN 2018, 2023
• Roma Bar Show 2023
• Athens Bar Show 2013, 2014, 2015, 2016, 2017, 2018, 2020, 2021, 2022, 2023
• Bar Convent Berlin 2013, 2014, 2016
• Aperitivi Experience Milano 2014, 2015, 2016
• Imbibe Live London 2014, 2015, 2016
We perform numerous tastings monthly, so stay tuned!
© Finest Roots 2024
