nsmyrlakis, Author at Roots Premium Spirits

2024, new markets, new partners and other successes !

nsmyrlakis — Sat, 25 May 2024 14:07:52 +0000

2024 Milestones: 10 New Distributors, Prestigious Awards, and Notable Publications

We are thrilled to share that 2024 has been an incredibly exciting year for Roots Divino 0% alc vermouth. With numerous achievements already under our belt, we look forward to even greater successes in the coming months.

Here are some key highlights:

1. Award Recognition

We are proud to announce several prestigious awards for Roots Divino:

In February 2024 we presented and won at the main stage of the most prestigious Spirits conference in the US, the Wine & Spirits Wholesalers Association of America conference, WSWA Access Live 2024 in Las Vegas.

We also won a Gold and a silver at the World’s Alcohol Free awards in the UK.

These recognitions affirm our commitment to quality and innovation in the non-alcoholic spirits sector:

– Best Non-Alcoholic Spirit in the U.S. for 2024, WSWA (Wine & Spirits Wholesalers Association) 2024 in Las Vegas

– Gold and Silver at the World’s Alcohol-Free Awards (UK)

– Double Goldat the WSWA (Wine & Spirits Wholesalers Association) 2024 in Las Vegas

– Winner of the Innovation Category at the Brand Battle at WSWA

2. Expansion into 10 new markets

In 2024, we successfully launched Roots Divino 0% alc vermouth in five new U.S. states and partnered with five new distributors across Europe:

U.S. Market Expansions:

– Colorado with Estate Brands

– New Jersey with Allied Beverage Group

– Oregon with PDX Wines

– Pennsylvania with Galli Beer

– Florida with Pompia Inc

European Distributor Partnerships

– Italy: Transitioned to Vellier SpA, the largest independent distributor
– The Netherlands: Launched with World Of Nix, a leading NA chain
– Spain: Partnered with Sense Barcelona
– Poland: Joined forces with Beztrosko Drinks
– Portugal: Collaborated with The Other Bottle

3. Media Coverage in Leading U.S. F&B Publications

Roots Divino was featured in some of the most influential U.S. food and beverage publications for 2024, including:

– SevenFifty: The 10 Best Non-Alcoholic Drinks According to Retailers

– VinePair: The 24 Best Non-Alcoholic Spirits for 2024

– Food & Wine: 5 Non-Alcoholic Aperitifs For When You Need a Break from Booze

– Food & Wine: The Best Non-Alcoholic Drinks Brands According to Bartenders

4. Participation in the first U.S. 0% Alc Cocktail Competition

Roots Divino is proud to be a part of the inaugural U.S. non-alcoholic cocktail competition (https://www.mindfuldrinkingfest.com/mindful-mixology-competition), alongside some of the. best NA brands in the US, brought together by Derek Brown and Shopify.

The final event will take place in January 2025, and we are excited to showcase how mindful drinking can be both fun and flavorful.

2025 is coming in with two breakthroughs, to be announced soon, so stay tuned !

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Dry January 2025: New Distributors & Press Features in Food & Wine and VinePair !

nsmyrlakis — Fri, 24 May 2024 12:24:21 +0000

Dry January 2025: New Distributors & Press Features in Food & Wine and VinePair !

We are excited to share that Dry January has been an exhilarating time for Roots Divino NA Vermouth!

Events:

We participated in the Mindful Drinking Festival in Washington, D.C., and had the honor of sponsoring the first-ever non-alcoholic cocktail competition in the U.S. The winner, Generation NA from Indiana (https://www.instagram.com/generationna/), is recognized as one of the best NA bottle shops in America by Wine Enthusiast. We’re also thrilled to announce that Rob Theodorow, the owner, will be joining us as our special guest at the Athens Bar Show in Greece this November.

New Distributors:

We’re excited to announce the launch of two new distribution partners in January:

• Well Crafted in Virginia (https://wellcraftedbeverage.com/)

• Elevage in California (https://www.elevage.wine/)

Be sure to reach out to them and stock up on Roots Divino, and check our full list of distributors
https://finestroots.com/wholesale-distributors/

Press Highlights:

Once again, our friends at VinePair have featured Roots Divino in their list of the
• Best Non-Alcoholic Drinks Brands for 2025 (https://vinepair.com/buy-this-booze/best-non-alcoholic-drinks-brands-2/)

Additionally, Food & Wine included Roots Divino in their roundup of the
• 6 Best Non-Alcoholic Spirit Alternatives (https://www.foodandwine.com/best-nonalcoholic-spirits-alternatives-8771410).

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West Coast tour & distribution updates

nsmyrlakis — Thu, 23 May 2024 13:52:06 +0000

West Coast tour & distribution updates

Exciting news from the West Coast!

We hit the road in April for a whirlwind tour across California, Oregon, and Washington to connect with our incredible new distribution partners — and to celebrate that:

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Roots Divino Non-Alcoholic Vermouth is now officially available throughout the West Coast.

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A heartfelt thank you to the teams bringing Roots Divino to life (and distribution) in each state:

– In Oregon, our gratitude goes to PDX wine for building an enthusiastic community around Roots Divino in the state.

– In Washington, we’re looking forward to connecting with the full Prime Wines x Vehrs team, who joined the Roots journey earlier this year

– In California, a special thanks to Elevage Wines for helping us share our greek-born, wine-based NA vermouth from San Francisco all the way down to Los Angeles.

We’re incredibly proud to see Roots Divino finding a home from the Aegean sea to the Pacific coast!

You can find our updated list of Distributors here:
https://finestroots.com/wholesale-distributors/

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From Greece to Spain… and now to Portugal

nsmyrlakis — Wed, 22 May 2024 11:42:57 +0000

From Greece to Spain… and now to Portugal

Exciting updates from Spain and Portugal! Roots Divino made its debut at the Lisbon Bar Show!

Our fantastic partners in Barcelona, Shop Sense, aka Kimber Lockhart and Maggie Crifasi, alongside and The Other Bottle of Jeremias Loock in Portugal, launched the event’s first-ever non-alcoholic stand — showcasing a curated selection of spirits, including Roots Divino NA vermouth. Saúde!

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Vermouth is deeply rooted in Spain’s drinking culture, and we’re proud to have Shop Sense championing Roots Divino — proudly crafted in the Aegean with Greek ingredients !

"

Back in Barcelona that same week at Shop Sense, David Seijas, sommelier of El Bulli, presented his own NA wine Neverwine with a featured NA cocktail including Roots Divino Bianco!

See more from Shop Sense here:
Shop Sense
https://shopsense.eu/

https://www.instagram.com/shopsense_bcn

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Back on a US tour this Fall!

nsmyrlakis — Tue, 21 May 2024 13:21:07 +0000

Back on a US tour this Fall!

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Heading Back on a US Tour This Fall! We’re hitting the road across the United States—East to West—bringing updates, tastings, and exciting collaborations to our partners and fans.

"

• Philadelphia – September 10th

Our tour kicks off in Philadelphia at the Vintage Imports Portfolio Tasting at Rivers Casino. We couldn’t be more excited to join forces with Vintage Imports, our new distributor for Southern Pennsylvania and New Jersey.

• New York – September 23–26

From there, we’ll travel to New York, catching up with our longtime partners Union Beer Distributors and Blueprint Brands NYC. It’s always a pleasure returning to the Empire State

• Chicago – Early October

Next, we head to Chicago where we’re especially excited to introduce VineJoy Chicago as our new distributor for Illinois—a partnership that promises to bring our products to the best venues of the city

• Seattle – Pacific Northwest Finale

We wrap up our tour in the stunning Pacific Northwest at the VEHRS Inc. Fall Trade Event, hosted at the Columbia Tower Club in Seattle. We love Seattle and love to see our products being loved at many places in the city

Drinks With Benefits - Chelsea, NYC

In the meantime, on Saturday, September 27, 2025, we’ll also be joining Drinks With Benefits (https://bottleraiders.com/drinks-with-benefits/), a unique event for zero-proof and functional beverages, held at The Altman Building in Chelsea, NYC. We’re proud to showcase Roots Divino Non-Alcoholic Vermouth among the best in the zero-proof world.

This immersive experience goes beyond a simple tasting, featuring a gallery with over 60 leading non-alcoholic and functional beverage brands, the Zero Proof Choice Awards celebrating innovation in the category, and much more. We can’t wait to share our award-winning vermouths and invite visitors to explore a new way of drinking with style.

Email us (cheers@finestroots.com) for details or portfolio show access.
Want to arrange a meeting or tasting? Reach out and let’s make it happen.

Stay tuned for more tastings and events along the way, to be announced the next days!

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Trophées du Bar 2025 – Roots Divino in the winning cocktail

nsmyrlakis — Mon, 20 May 2024 12:28:56 +0000

Trophées du Bar 2025 France winner — featuring Roots Divino Bianco!

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The Winning Cocktail at Trophées du Bar 2025 France — featuring Roots Divino Bianco!

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The Trophée du Bar is a prestigious annual cocktail competition in France that gathers the country’s top bartenders to showcase creativity, technique, and excellence in mixology. It is considered one of the most respected bartending awards in Europe, often serving as a launchpad for rising talents in the French bar scene.

A huge bravo to Charles Portail of Bar Sauvage in Lyon — whose brilliant Kumato Café cocktail, crafted with Roots Divino Bianco, our non-alcoholic vermouth, was crowned Champion at the prestigious Trophées du Bar 2025 in France.

Charles captivated the judges with Kumato Café, a 100% alcohol-free creation that blends creativity, finesse, and originality, based on Roots Divino Bianco.

This award is a big achievement, as a zero-proof cocktail based on Roots Divino Bianco NA vermouth triumphed in a competition featuring both alcoholic and non-alcoholic serves. A true testament that flavour, craft, and soul can be carried on non alcoholic concoctions as well !

We couldn’t be prouder to see Roots— born in Greece, inspired by the Aegean — being celebrated at the highest level of the French cocktail scene.

See more info on the competition here https://www.tropheesdubar.com/

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Thanks to our incredible french partners Vintage Spirits Garage— and the biggest congrats to Charles for the award !

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Thanks to our incredible french partners Vintage Spirits Garage — and the biggest congrats to Charles for the award !

"

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Neil Patrick Harris & David Burtka Book feature

nsmyrlakis — Sun, 19 May 2024 11:31:18 +0000

“Both Sides of the Glass” by Neil Patrick Harris & David Burtka

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We’re incredibly proud to have Roots Divino featured in “Both Sides of the Glass”, the brilliant new cocktail book by two absolute stars — Neil Patrick Harris & David Burtka

"

Neil Patrick Harris & David Burtka bring the same creativity, warmth, and showmanship they’re known for on screen and on stage into the world of mixology. The book is a joyful celebration of cocktails and non-alcoholic serves, proving that everyone deserves something beautiful in their glass — crafted with intention, flavor, and a touch of theatre.

In the book you’ll find Roots Divino included in several of their creations, including the earthy & elegant Dirt No-groni or the bold, aromatic Antibiotic, both pictured here — with more waiting to be discovered inside the book.

Honored to be part of this sparkling project from two people who continue to inspire — in life, in craft, and now behind the bar as well.

You can find “Both Sides of the Glass” on Amazon, or other bookstore !

The post Neil Patrick Harris & David Burtka Book feature appeared first on Roots Premium Spirits.

Featured in the National Herald

nsmyrlakis — Sat, 18 May 2024 10:04:52 +0000

Featured in the National Herald

We are deeply honoured to see Roots Premium Spirits featured in the flagship greek-american newspaper The National Herald (Ethnikos Kirikas)

A spotlight on our journey and the inspiration behind Roots was featured in an interview at the National Herald (Ethikos Krisikas in greek). Ethnikos Kirikas has been a vital pillar of the Greek-American community in the United States for the last 110 years, preserving and promoting hellenic culture, and identity.

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“We felt that Greece was underrepresented in the world of spirits – in the back bars of international cocktail venues – despite its rich heritage of flavors and ingredients

“

“ With Roots, we wanted to bridge that gap, celebrating Greek tradition while also leaving our own mark on the global craft spirits scene. ”

“After launching in Greece in 2013, the business began expanding to many other countries around the globe and has been in the U.S. since 2014. Today, Roots products are available in more than 20 countries, and 17 U.S. states, and continues to grow organically.”

Read the full interview here:
https://www.thenationalherald.com/a-spotlight-on-roots-the-business-inspired-by-greeces-oldest-distillery/

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NY times, Vinepair, Food & Wine and Punch Drink !

nsmyrlakis — Fri, 17 May 2024 10:03:55 +0000

NY Times, Vinepair, Food & Wine and Punch Drink!

We received all this press in one month!

In January 2026, Roots Divino found itself featured in some of the world’s most respected publications — The New York Times, Food & Wine, VinePair, and Punch Drink. From expert bartender recommendations to curated brand lists and signature cocktail recipes, this wave of recognition highlights the growing impact of thoughtful, craft-driven non-alcoholic spirits — and we couldn’t be more proud to see Roots Divino leading the conversation.

FOOD & WINE

It started with Food & Wine Magazine, where Roots Divino was included in “The Best Nonalcoholic Spirits, According to Bartenders and Our Editors – 2026”, for the second year in a row !

Taken from the article, credits to Wallace Dry Drinks shop in Pennsylvania and Kasey Ehrgott:

“For me, Roots Divino Bianco sits perfectly between dry and sweet vermouth: It’s herbal, citrusy, and crisp, and makes an incredibly believable and refreshing spritz recipe with a splash of tonic and lemon twist. With a little olive brine and gin alternative of your choice (I like Pentire Adrift), you’ve got a pretty spot-on dirty martini.”

NY Times - TIME MAGAZINE

Our Roots Divino Martini recipe made it to the NY Times !

Kathryn “Pepper” Stashek from Bar Kabawa in NYC, shares her perfect Dry Martini recipe which features Roots Divino Bianco, and Amass Riverine, a nonalcoholic spirit, infused with juniper, coriander and mint, that’s a good substitute for gin.

As she describes, adding mouthfeel to non alc cocktails is a lot easier with shaken drinks than stirred ones because you can incorporate richer ingredients, like egg white. But Martinis are stirred. So you need a 50-50 Martini, where vermouth is more dominant, because of its richer body and mouthfeel. And for that, Roots Divino Bianco is the ideal choice.

“Non Alcoholic Dry Martini”

Ingredients:

1.5 ounces Amass Riverine

1.5 ounces Roots Divino Bianco

(.25 ounce mint gomme syrup)

Ice

One ¼-inch thick round lemon slice, for garnish.

Pour the liquids into a large glass, ideally a mixing glass.

Fill the glass with ice and stir for approximately 30 seconds.

Strain into a chilled martini or cocktail glass. Garnish with a lemon twist.

VINEPAIR

One more year VinePair included us in the “The 22 Best Non-Alcoholic Drinks Brands for 2026” !

Taken from the article:

“Both Roots Divino Bianco and Rosso are made similarly to dealcoholized wine, with botanicals such as rosemary, wormwood, gentian root, and others undergoing a full fermentation process before the alcohol is removed via reverse osmosis. The end result is two fantastic NA vermouths. The Bianco delivers notes of bitter gentian, citrus blossom, and savory herbs while the Rosso leans sweeter and more citrusy, making it a solid option for red vermouth cocktails.”

Punch Drink

Bar Palmina is Philadelphia’s non-alcoholic bar, with sophisticated zero-proof cocktails that rival the city’s best cocktail programs. From zero-proof vermouth to N/A “mezcal,” Bar Palmina owner Nikki Graziano, shares the bottles worth stocking at Punch Drink

We are proud that Roots Divino is in Nikki’s curated list:

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Graziano uses Roots Divino Bianco as a dry vermouth alternative. It’s made with botanicals like wormwood, rosemary and gentian and undergoes reverse osmosis to dealcoholize the wine. Graziano admires the company behind the product. “When the tariffs were announced, they were like, ‘We’re going to eat the prices because we value our customer relationships more,’ which I just thought was very cool and respectful,” she says. “It doesn’t feel like another cash-grab product.” She prizes the spirit’s ability to take on flavors; for Bar Palmina’s yuzu Negroni, she infuses the vermouth with shiso leaf for extra herbal flavor.

“

Looking forward to an equally exciting rest of the year !

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nsmyrlakis, Author at Roots Premium Spirits

2024, new markets, new partners and other successes !

2024 Milestones: 10 New Distributors, Prestigious Awards, and Notable Publications

1. Award Recognition

We are proud to announce several prestigious awards for Roots Divino:

2. Expansion into 10 new markets

In 2024, we successfully launched Roots Divino 0% alc vermouth in five new U.S. states and partnered with five new distributors across Europe:

3. Media Coverage in Leading U.S. F&B Publications

4. Participation in the first U.S. 0% Alc Cocktail Competition

2025 is coming in with two breakthroughs, to be announced soon, so stay tuned !

Dry January 2025: New Distributors & Press Features in Food & Wine and VinePair !

Dry January 2025: New Distributors & Press Features in Food & Wine and VinePair !

Events:

New Distributors:

Press Highlights:

West Coast tour & distribution updates

West Coast tour & distribution updates

"

Roots Divino Non-Alcoholic Vermouth is now officially available throughout the West Coast.

"

From Greece to Spain… and now to Portugal

From Greece to Spain… and now to Portugal

"

Vermouth is deeply rooted in Spain’s drinking culture, and we’re proud to have Shop Sense championing Roots Divino — proudly crafted in the Aegean with Greek ingredients !

"

Back on a US tour this Fall!

Back on a US tour this Fall!

"

Heading Back on a US Tour This Fall! We’re hitting the road across the United States—East to West—bringing updates, tastings, and exciting collaborations to our partners and fans.

"

Drinks With Benefits - Chelsea, NYC

Trophées du Bar 2025 – Roots Divino in the winning cocktail

Trophées du Bar 2025 France winner — featuring Roots Divino Bianco!

"

The Winning Cocktail at Trophées du Bar 2025 France — featuring Roots Divino Bianco! ​

"

"

"

Thanks to our incredible french partners Vintage Spirits Garage — and the biggest congrats to Charles for the award !

"

Neil Patrick Harris & David Burtka Book feature

“Both Sides of the Glass” by Neil Patrick Harris & David Burtka

"

We’re incredibly proud to have Roots Divino featured in “Both Sides of the Glass”, the brilliant new cocktail book by two absolute stars — Neil Patrick Harris & David Burtka

"

Featured in the National Herald

Featured in the National Herald

We are deeply honoured to see Roots Premium Spirits featured in the flagship greek-american newspaper The National Herald (Ethnikos Kirikas)

“ With Roots, we wanted to bridge that gap, celebrating Greek tradition while also leaving our own mark on the global craft spirits scene. ”

NY times, Vinepair, Food & Wine and Punch Drink !

NY Times, Vinepair, Food & Wine and Punch Drink!

We received all this press in one month!

FOOD & WINE

NY Times - TIME MAGAZINE

VINEPAIR

Punch Drink

The Winning Cocktail at Trophées du Bar 2025 France — featuring Roots Divino Bianco!